How many people walk by my store? How long do they stay? What’s working, and not? How to repeat success? Are consumer behaviors influenced by external variables, such as weather conditions and public marketing events?
These are crucial business questions for retailers, brands and marketing agencies to have a complete picture of the customers journey, optimize advertising spend and increase revenue.
Take a look at our video: you will learn how EW-Shopp’s advanced data management solutions enabled Measurence to successfully integrate weather and events data into its data flow to help understand the correlation between store traffic and weather conditions.
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