The EW-Shopp ecosystem aims at fostering e-commerce, Retail and Marketing industries in improving their efficiency and competitiveness through providing a toolkit for supporting weather and event-based integration and analytics of data collected by companies during the shopper’s journey (about sales, consumer behavior, and performance of marketing campaigns).

Here, we present the characteristic elements of the EW-Shopp toolkit, an open-source software ecosystem, capable of managing data in tabular format and of generating linked data to be used for analytics and visualization.

For an in-depth description of the toolkit and its components, we recommend downloading our publicly available deliverables D2.4, D3.2, D3.3 and D3.5
Here we shortly present the tools and briefly explain how they have been used to build EW-Shopp business innovations. The EW-Shopp toolkit covers the three main activities commonly identified in a data science project: data preparation and enrichment, data visualization and navigation, and data analytics.