The EW-Shopp ecosystem aims at fostering e-commerce, Retail and Marketing industries in improving their efficiency and competitiveness through providing a toolkit for supporting weather and event-based integration and analytics of data collected by companies during the shopper’s journey (about sales, consumer behavior, and performance of marketing campaigns).

Here, we present the characteristic elements of the EW-Shopp toolkit, an open source software ecosystem, capable of managing data in tabular format and of generating linked data to be used for analytics and visualization. The EW-Shopp toolkit covers the three main activities commonly identified in a data science project.