Data Blog

WEATHER & EVENT-BASED ANALYTICS IN BUSINESS

Weather-aware analytics for physical spaces

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How many people walk by my store? How long do they stay? What’s working, and not? How to repeat success? Are consumer behaviors influenced by external variables, such as weather conditions […]

If external events affect my feelings, is it also influencing income of a Contact Centre?

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Have you ever felt that an unbearable weather has pulled all the power out of you? That your children are being carried by a full moon? That you cannot stay […]

How weather works – or doesn’t – for brick-and-mortars

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Sometimes weather doesn’t mean a thing, as for example in the grocery segment. Quite the opposite goes for some other businesses, for example retailers in the segment of Consumer Electronics […]

How to battle against Google & Co.?

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The value creation funnel in classical retail is interrupted, transformed, power redistributed. Manufacturers and retailers lost a lot of their access to the end consumer. Value constellation in this domain […]

Data enrichment to boost the performance of Digital Marketing Campaigns

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Let’s meet Manuel, digital campaign manager! Manuel is a JOT account manager who is optimizing campaigns for a client at global level. He is very skilled in analyzing data, identify […]