How many people walk by my store? How long do they stay? What’s working, and not? How to repeat success? Are consumer behaviors influenced by external variables, such as weather conditions […]
WEATHER & EVENT-BASED ANALYTICS IN BUSINESS
If external events affect my feelings, is it also influencing income of a Contact Centre?
Have you ever felt that an unbearable weather has pulled all the power out of you? That your children are being carried by a full moon? That you cannot stay […]
EW-Shopp goes to New Zealand!
We are pleased to announce that the EW-Shopp consortium was present at ISWC2019 this year with presentations, demos and posters delivered by Mr. Vincenzo Cutrona, Ph.D. candidate at the University […]
How weather works – or doesn’t – for brick-and-mortars
Sometimes weather doesn’t mean a thing, as for example in the grocery segment. Quite the opposite goes for some other businesses, for example retailers in the segment of Consumer Electronics […]
How to battle against Google & Co.?
The value creation funnel in classical retail is interrupted, transformed, power redistributed. Manufacturers and retailers lost a lot of their access to the end consumer. Value constellation in this domain […]
Data enrichment to boost the performance of Digital Marketing Campaigns
Let’s meet Manuel, digital campaign manager! Manuel is a JOT account manager who is optimizing campaigns for a client at global level. He is very skilled in analyzing data, identify […]