Black Friday, which takes place the day after Thanksgiving, has historically been the biggest shopping day of the year in the US. By offering high discounts, retailers unofficially announce the […]
Category: Data Blog
It is me! Am I?
In a time that offers only a fierce competition to service providers, segmented access to customers is becoming an increasingly important factor of market success. Usage of data that companies […]
Bad weather destroys your diet habits
(And how the same conditioner generates different human actions and how marketing campaigns use it) We would like to believe that humans are responsible about our habits and decisions, at […]
3 factors that determine consumers’ choices when buying winter tyres
Winter tyres are one of the most obvious seasonal categories. How do consumers buy these products? Ceneje Ltd. analysed purchasing behaviour in this category, based on more than 60,000 inquiries […]
Choice overload! How to bring order into the chaos of online shopping
2 ways how machine learning helps organize the online shopping experience! All shoppers want an overview of the products available for purchase in order to make an informed decision. Unfortunately […]
What if you could’ve predicted purchasing habits this summer?
3 examples of how seasons and heatwaves affect consumer choices! Consumer buying decisions are influenced by several factors, and one of the most important are the weather and seasonal purchases. […]