Extracting value from data has become one of the hottest topics in ICT over the past few years. Data-driven insights have the potential to steer decision-making and even generate completely […]
Category: Data Blog
Weather-based analytics in SAS Hackathon
The SAS Hackathon has demonstrated the growing interest in analytics models and processes that effectively correlate sales data with weather forecast information to create effective data-driven decision-making processes, concretely recognizing […]
What do consumers prefer to buy online?
The data reveals what consumers most often buy online and which products still have great potential for online growth In classical and online sales, it is crucial that we understand […]
A Cruise through Europe’s events and their effects on retailers
The holidays are gone but Europe is still not done celebrating! Cities packed with locals and tourists, dishes of every flavor, music, mass-retail chains, luxury and local businesses offering promotions […]
Black Friday transferred Christmas shopping fever to November!
Black Friday, which takes place the day after Thanksgiving, has historically been the biggest shopping day of the year in the US. By offering high discounts, retailers unofficially announce the […]
It is me! Am I?
In a time that offers only a fierce competition to service providers, segmented access to customers is becoming an increasingly important factor of market success. Usage of data that companies […]