Category: Data Blog

The impact of weather on advertising performance

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Weather has a huge influence on human behavior – and it shouldn’t come as a surprise that it also influences consumers’ buying decision. Weather is the single most important external […]

Weather-aware decision making in retail

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Applying or not markdowns is a decision of paramount importance that a department stores necessarily have to make in order to keep their loyal customers as well as acquire new […]

Don’t miss another goal and catch every second of the 2018 World Cup

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There is usually a surge in demand for televisions in the run up to a major sporting event, such as The Football World Cup 2018. Do football fans want to […]

The challenges of meaningful data integration

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…and how we are tackling them In EW-Shopp  we are developing a cross-domain data integration platform which aims to support businesses and business ecosystems to leverage on the huge amounts […]

Using Multi-model Databases to store Semantically Enriched Data

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Extracting value from data has become one of the hottest topics in ICT over the past few years. Data-driven insights have the potential to steer decision-making and even generate completely […]

Weather-based analytics in SAS Hackathon

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The SAS Hackathon has demonstrated the growing interest in analytics models and processes that effectively correlate sales data with weather forecast information to create effective data-driven decision-making processes, concretely recognizing […]