Category: Data Blog

It is me! Am I?

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In a time that offers only a fierce competition to service providers, segmented access to customers is becoming an increasingly important factor of market success. Usage of data that companies […]

Bad weather destroys your diet habits

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(And how the same conditioner generates different human actions and how marketing campaigns use it) We would like to believe that humans are responsible about our habits and decisions, at […]

3 factors that determine consumers’ choices when buying winter tyres

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Winter tyres are one of the most obvious seasonal categories. How do consumers buy these products? Ceneje Ltd. analysed purchasing behaviour in this category, based on more than 60,000 inquiries […]

Choice overload! How to bring order into the chaos of online shopping

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2 ways how machine learning helps organize the online shopping experience! All shoppers want an overview of the products available for purchase in order to make an informed decision. Unfortunately […]

What if you could’ve predicted purchasing habits this summer?

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3 examples of how seasons and heatwaves affect consumer choices! Consumer buying decisions are influenced by several factors, and one of the most important are the weather and seasonal purchases. […]