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The capability of performing advanced analyses over a large amount of data is a key driver for innovating the assets of many companies operating in the complex value constellation that characterize the eCommerce, retail and marketing domain. Value constellation in this domain is characterized by the co-petition of several actors and stakeholders, such as eMarketplaces, retailers, comparison shopping engines, online advertising agencies, technology providers (for retailers and marketplaces), marketing agencies, marketing research and data vendors, and product data vendors.

The EW-Shopp project aims at deploying and hosting a data integration platform to ease these data integration tasks, by embedding shared data models, robust data management techniques and semantic reconciliation methods.

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